What began as a gig poster evolved into a full brand identity for Nashville-based punk band Doom Mutual, including merch, album art, and vinyl covers inspired by themes of isolation, shame, and the unknown.

After creating wordlists, listening to all of Mutuals’ songs, and sketching different ideas, most of the inspiration came from feeling alone in a big city or a room full of people, the darkness of shame, the uncertainty of inevitable afterlife, and the aggression they take to these idea in their songs.